Umer Asif

Incredible Experiences can take place anywhere – at a super store, a five-star hotel chain, on the road, at an exotic new destination, using a gadget, watching a movie, sitting at home ordering a pizza or just by talking to someone! The probable instances are countless.

Then there are experiences that may not be incredible yet, but could easily be turned into one. This blog is all about such experiences. Talking about the ones that were great and suggesting why some of these could have been better.

Join me on my quest to explore cultures, products and services around the world and share Incredible Experiences!
August 24, 2018

A Tale of two Customer Experiences

My review of two very different Customer Experiences delivered by Qatar Airways and Amazon, to demonstrate what the weakest link in CX delivery is. Published in CXM World. A Tale […]
May 20, 2018

New Islamabad International Airport is a Tale of Unfulfilled Potential

My Review of the New Islamabad International Airport Published in ProPakistani. New Islamabad International Airport is a Tale of Unfulfilled Potential    
February 12, 2018

Hazara Expressway: A Game Changer

My review of the Hazara Expressway published at Hazara Expressway: A Game Changer Held Back By Weak Traffic Regulations
January 13, 2018
Customer Experience

Taking a Step Up, from Customer Service to Customer Experience

A few months ago, I attended a public conference on customer service in Pakistan where a manager from the telecom sector shared their story on providing exceptional customer experience. The […]
July 18, 2017
Surface Laptop

Microsoft Surface Laptop – The Ultimate Laptop?

The latest addition to the Surface family, the Surface Laptop, is yet another fascinating machine designed by Microsoft. Every new Surface variant demonstrates Microsoft’s increasing dominance in the PC hardware […]
May 28, 2017
Careem and Uber

Ride-Hailing services leave a lot to be desired in Pakistan

The launch of ride hailing services, Uber and Careem, in Pakistan has got everyone super excited and sometimes emotional about the services and the concept. One cannot be too surprised, […]
May 24, 2017

Nayatel – Setting Exceptional Customer Experience Standards

  If I have to pick out one company in Pakistan that consistently delivers great customer experience, I would pick Nayatel ( without a second thought. After having used the service […]