I am a business leader with a progressive career spanning over 13 years in the corporate sector, working for multinational organisations. Throughout my career, I have held various roles that have given me ample experience in managing various aspects of business. I have led large global teams, complex projects, managed franchises, led factory production operations, optimised supply chains and contributed to bottom line delivery.

My expertise is managing sales performance and customer experience. I have designed and implemented Sales Excellence and Customer Experience (CX) programs impacting the retail business in over 65 countries. These programs have generated value worth millions of dollars in the business. I am very passionate about Customer Experience and strongly believe that great experiences can generate loyalty which leads to business growth.

I also have a flair for writing and freelance journalism, which has been my pastime for almost a decade. I was on the Editorial Board of Spider Internet Magazine for a good 8 years, from the year 2000 – 2009 and have written extensively for DAWN Newspaper. Both are leading English language publications in Pakistan. I have primarily written on technology, product & service reviews and social issues. I have now stepped back into the world of writing through my blog, Incredible Experiences, which will focus on all sorts of great and sometimes not so great experiences in life.

I am an avid fan of aviation and love travelling. At my alma mater, GIK Institute, I founded the first Pakistan chapter of American Institute of Aeronautics and Astronautics (AIAA), which 16 years later continues the legacy as a top student society.

I have experienced the true diversity of cultures and the amazing beauty of our planet, having extensively travelled to over 30 countries around the world. One of my most memorable trip continues to be my expedition to Ghana with Earthwatch Institute.

I hope you will enjoy reading my blog and I look forward to hearing from you and interacting with you. To find out more about me, I invite you to visit my social media sites.


My Affiliations


July 18, 2017
Surface Laptop

Microsoft Surface Laptop – The Ultimate Laptop?

The latest addition to the Surface family, the Surface Laptop, is yet another fascinating machine designed by Microsoft. Every new Surface variant demonstrates Microsoft’s increasing dominance in the PC hardware […]
May 28, 2017
Careem and Uber

Ride-Hailing services leave a lot to be desired in Pakistan

The launch of ride hailing services, Uber and Careem, in Pakistan has got everyone super excited and sometimes emotional about the services and the concept. One cannot be too surprised, […]
May 24, 2017

Nayatel – Setting Exceptional Customer Experience Standards

  If I have to pick out one company in Pakistan that consistently delivers great customer experience, I would pick Nayatel (http://nayatel.com) without a second thought. After having used the service […]